關于Interpublic集團的英譯漢口譯練習資料

　　Interpublic不僅是一個公司，而且是一個概念——一既不屬于同一集團，又是自治的廣告和溝通服務企業(yè)。下面是小編整理的關于Interpublic集團的英譯漢口譯練習資料，歡迎閱讀!

　　Interpublic is more than a company; it's a concept--a group of commonly owned but autonomous advertising and communications services enterprises. They include such industry leaders as McCann Erickson World group, FCB Group, a new global marketing resource called The Partnership, and the Advanced Marketing Services Group. Interpublic is a truly global company in a fast-moving global economy, prepared to serve its multi-national clients as well as regional and local businesses in markets everywhere.

　　Interpublic不僅是一個公司，而且是一個概念——一組既不屬于同一集團，又是自治的廣告和溝通服務企業(yè)。其中包括行業(yè)領先的的McCannErickson環(huán)球集團。FCB集團，一個以“伙伴關系”命名的全球市場推廣新資源，和高級市場推廣服務集團。Interpublic是個名副其實的全球公司，在快速發(fā)展的全球經(jīng)濟中，隨時準備在任何市場為跨國客戶和區(qū)域以及當?shù)仄髽I(yè)服務。

　　Interpublic values its nearly 60,000 employees, who work for Interpublic agencies in approximately 130 countries. They are responsible for anticipating and satisfying client needs--and, hence, for Interpublic's success. Interpublic's stock trades on the New York Stock Exchange under the symbol IPG. The beginning of the Interpublic Group of Companies dates to the turn of the twentieth century, with the birth of the Alfred W. Erickso Agency in 1902 and the H.K. McCann Company in 1911.

　　Interpublic珍惜自己的將近6萬名員工。他們在分布于約130個國家的各個分公司工作。他們的職責是提前想到并滿足客戶的需要，為以此為Interpublic取得成功。Interpublic的股票在紐約上市，代號是IPG。我們集團的起源可以追溯到20世紀初，Alfred W.Erickson 廣告成立于1902年，H.K.McCann 公司成立于1911年。

　　In 1930, the two agencies merged to form McCann-Erickson, the genesis of an advertising powerhouse that would later encompass a myriad of agencies and reach around the globe. Interpublic joined the .ew York Stock Exchange in 1971. In the decades since, we have carefully added building block after building block to our organization, offering clients the strength and consolidated resources of a major holding company and the personal attention and individual creativity of the agencies and communications specialists that comprise its family.

　　1930年，兩家公司合并，成立McCann-Erickson，形成了廣告業(yè)的一支生力軍，并將包納各種各樣的代理行，遍布全球。Interpublic于1971年在紐約上市。此后幾十年中，我們小心地添磚加瓦，發(fā)展我們的公司。我們?yōu)榭蛻羲腿ゴ笮涂毓晒�司的力量和穩(wěn)固的資源，同時也不乏組成這個控股公司的代理行和溝通專家們所特有的悉心關照和獨特創(chuàng)意。

　　Center for Marketing Intelligence. Today's Center for Marketing Intelligence (CMI) is a unique research entity that provides the Interpublic Group companies with fast, accurate and complete information about the U.S. market. CMI's research covers a broad spectrum of product and service categories and advertising and marketing subjects. CMI has extensive resources to develop its vital research.

　　市場推廣情報中心。今日的中心是個獨特的研究部門，為我們集團的各家公司提供快速、準確和完整的有關美國市場的信息。市場推廣情報中心的研究涵蓋產(chǎn)品和服務類別，以及廣告和市場推廣的廣泛內(nèi)容。市場推廣情報中心資源雄厚，開展具有關鍵意義的研究。

　　CMI's 20-person staff responds to individual company requests for analysis of markets and trends to assist in gaining new business and servicing existing clients. CMI briefings to clients of Interpublic Group companies encompass category trends, brand shares and trends analysis, brand positions and advertising, new products and outlooks. CMI will also take on special assignments for Interpublic Group companies, including workshops and seminars on special topics.

　　情報中心的的20名員工隨時準備響應集團公司的要求，分析市場和走向，幫助公司獲得新業(yè)務，并且為現(xiàn)有客戶服務。中心為我們集團公司的客戶擔當?shù)娜蝿辗秶�很廣，從類別走向、品牌市場占有份額和趨勢分析、品牌定位，到廣告、新產(chǎn)品和前景。中心還為Interpublic集團公司承擔特別任務，其中包括就一些特殊議題舉辦研討會和座談會。

　　Strategic Ventures Group. The Interpublic Group of Companies is committed to a consistent mission: helping clients build brands and businesses and strengthening relationships with customers via its range of advertising, marketing and communications services. The Strategic Ventures Group is committed to connecting strategic resources to our clients. We've established close relationships with many of the innovative leaders within our companies who champion new ideas.

　　戰(zhàn)略風險集團。Interpublic集團公司致力于不變的宗旨。這就是通過全套廣告、市場推廣和溝通服務，幫助客戶發(fā)展品牌和業(yè)務，加強與顧客的關系。戰(zhàn)略風險集團致力于向客戶提供戰(zhàn)略資源。我們已經(jīng)和集團內(nèi)部許多富有創(chuàng)意的領先公司建立了緊密的關系，他們是創(chuàng)意的先鋒。

　　We also have enhanced our due diligence process to ensure our partners are meaningfully aligned and connected with our companies and clients. To optimize our process, we monitor and respond to our companies' ability to deliver robust marketing and communications services. .o matter how the services and technologies evolve, Interpublic remains dedicated to staying ahead of the curve--providing superior capabilities, tools and solutions required by clients around the globe.

　　我們還加強了應盡職責過程，以確保我們的合作伙伴與我們的成員公司和客戶接軌。為了優(yōu)化流程，我們監(jiān)測各公司提供強力市場推廣和溝通服務的能力，并就他們的能力做出反應。無論服務項目和技術如何演變，Interpublic總是致力于走在最前面，在全球范圍內(nèi)提供客戶所需的超等能力、工具和解決方案。

　　Year after year, no other organizations serve as many marketers, selling so many diverse products and services in so many parts of the world, as do the agencies and companies of the Interpublic Group. Interpublic is growing in new ways, too, adding an array of specialized resources to help our agencies and their clients meet increasingly complex communications challenges. In just over 30 years, the Interpublic Group has watched its gross income and profits rise over 1,100 percent.

　　沒有哪個公司能像我們Interpublic集團成員公司那樣在世界這么多地方，為如此眾多的市場推廣人員服務，銷售如此多種多樣的產(chǎn)品和服務。Interpublic正在以新的方式發(fā)展，增添了一系列專業(yè)資源，幫助我們的代理行和他們的客戶迎接越來越復雜的溝通方面的挑戰(zhàn)。在僅僅30年多一點的時間里，Interpublic集團的毛收入和利潤都增加了1100%。

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